MEET THE CO-FOUNDER
DEMI WOODSON
CO-FOUNDER, ACE ELITE
From Client to Co-Founder
On March 29, 2024, I walked into Planet Fitness to join a gym. Martin had just started working there as a trainer.
I began training with him once a week. As I progressed, that grew to two and eventually three times a week. Martin didn't just put me through workouts—he taught me how to train. He showed me how to use the equipment, taught me mind-muscle connection, designed programs around my abilities and goals, and gave me the knowledge to continue working toward those goals between our sessions.
He also figured out something pretty important: how to encourage and challenge my stubborn personality without making me shut down completely.
Over time, trainer and client became friends—and eventually, best friends.
More Than Weight Loss
My journey hasn't been easy or linear.
I've battled obesity for most of my life, severe degenerative arthritis, chronic pain and bilateral knee replacements. There were frustrating plateaus, days I felt completely out of place in the gym, and plenty of moments when I wondered whether all the work was actually paying off.
Martin kept reminding me of the progress I couldn't always see. And I kept showing up.
Eventually, the victories became impossible to miss.
I could get myself on and off the floor again. I could hike. I fit comfortably in an airplane seat. I bought my first bikini. I reached single-digit clothing sizes.
And somewhere along the way, I realized something:
I wasn't just losing weight. I was getting my life back.
How LexBuilt Began
When Martin decided to leave Planet Fitness, our story took another unexpected turn.
Fitness was his expertise. Business and coaching were mine.
I've spent decades building businesses and coaching business owners, and I knew Martin had the ability to create something special. I offered to help him build it.
That became LexBuilt Fitness.
Today we're best friends, business partners and co-founders building a company around the same principles that helped transform my own life: personalized training, education, accountability, sustainable change—and actually enjoying life along the way.
Why My Story Matters
I'm not a personal trainer. That's Martin's lane.
I bring something different to LexBuilt: the client's perspective.
I know what it's like to feel intimidated walking into a gym. To get frustrated when the scale doesn't move. To work around physical limitations. To figure out nutrition. To travel, work, celebrate and live a real life without abandoning your goals.
And I know what it's like to want to quit—and keep going anyway.
So when we say:
Start Where You Are. Build the Life You Want.
It's more than our tagline.
I've lived it.
And if I could say one thing to the woman who walked into that gym on March 29, 2024, it would be the same thing I'd say to someone just beginning today:
Keep fighting. You've got this. The battle is absolutely worth it.
